An investment adviser, whether registered or not, has an affirmative duty to act in the best interests of its clients and to make full and fair disclosure of all material facts, particularly when the adviser's interests may conflict with clients' interests. Not all Financial Advisors carry this fiduciary duty or are allowed to state they do. Advisors working at banks, brokerages, insurance companies and other FINRA registered independent broker dealers have only a suitability duty to their clients. It’s important to distinguish the difference.
As an investment adviser, J2 Capital Management, Inc. owes its clients specific duties as a fiduciary:
- Provide advice that is suitable for the client
- Give full disclosure of all material fact and any potential conflicts of interest
- Serve with loyalty and in good faith
- Exercise reasonable care to avoid misleading a client
- Make all efforts to ensure best execution of transactions
J2 Capital Management, Inc. seeks to protect the interest of each client and to consistently place the client’s interests first and foremost in all situations. It is the belief of this investment adviser that the policies and procedures are sufficient to prevent and detect any violations of regulatory requirements as well as the firm’s own policies and procedures.